The Electric Car Scheme
The Electric Car Scheme is an employee benefit helping individuals save on the cost of a brand new electric car lease through the use of your gross salary. The scheme was set up in response to the governments own electric car scheme, and their own experiences with the process, the costs associated with the scheme and its overall accessibility.
The Electric Car Scheme ensure the best value through their network of trusted dealers and can save you hundreds on a traditional electric car lease, promoting a greener future and lower running costs.
To read more about their scheme, click here.
About the project
When we were approached by The Electric Car Scheme, their aim was to create a fully animated explainer video with voiceover to boost general engagement and promotion through email, website and social media platforms. The two videos created would provide a visual overview of the scheme in a more condensed format, simplifying the process and the complex jargon to the viewer through moving elements.
