Liverpool FC X AXA - Chinese New Year
Liverpool FC & AXA have established a strong partnership since the French insurance company and English football giant joined forces in 2018, becoming Official Global Insurance Partner. Fast forward 4 years and they are now Principal Sponsors and have their name on the newly built AXA Training Centre in Kirkby.
About the project
On the back of a successful campaign shoot with the Liverpool men’s team in 2019 we were approached in late 2021 with the brief of creating short video and audio extracts of Liverpool FC first team players discussing what Chinese New Year means to them and the significance of 2022’s Chinese New Year animal, the tiger. The video would be for AXA Asia markets, in an effort to sustain the relationship between Liverpool FC, AXA and their fans.
With filming taking place at Anfield in November 2021 in the AXA Corporate Box, we shot with Liverpool FC players Thiago Alcântara, Kostas Tskimikas & Fabinho, who were quizzed on what auspicious fruit you would be eaten during the festival to boost good luck, Chinese New Year wishes for each other, and finally testing their artistic abilities through traditional Fu painting.
These videos and audio extracts would be shown in 5 countries in Asia, delivered in time for celebrations to begin!
