If you’re like us and thousands of other companies that promote their business through social media, you’ll know that TikTok, Instagram Reels and short form content dominate user engagement.
As the introduction of the internet has been implemented into peoples homes and everyday lives, our attention span has undoubtably been heavily reduced due to our ability now to access the very thing we are searching for in a matter of seconds. In many minds, we simply don’t have time to wait for a 2 minute video to spend 30 seconds getting into what the video is about, we, our brains, want it almost instantly to get hooked. That’s how it feels to be scrolling through Reel after Reel or TikTok after TikTok, but us businesses have to do it because that’s where your audience comes from that will engage with you, grow your page and ultimately expand your business.
But, how do you go about venturing into this side of social media that is so heavily dominated by silly dance routines and Q&A’s to strangers on the street to see their reaction? Well, the answer to that specifically to you is not so simple. That’s because it’s bespoke to you.
Fortunately or unfortunately, there’s no formula to overnight internet success. Because right when you think there is, someone or something comes along to blow all of that away. Now, obviously, you don’t need to ‘blow up’ or ‘go viral’ on Instagram or TikTok to run a successful business. And what service your business offers can vary in relevance to your social media presence, not everybody needs its, but what can elevate your business to gain more clients and a wider reputation online is quality bespoke content to you.
These days, almost anything can be engaging to people online who are just scrolling past, so long as it’s interesting enough to grab their attention. Whether you have a quirky little object in your office, or a fun story to tell that you could use to link to a product you are selling or a service you are providing. You can design this content, be it video or photo, in a unique way that is bespoke to you and your business. As technologies like AI and the illusive ‘algorithm’ progress further and further, one thing these mainstream platforms doesn’t like is copy and paste media. Creating pages with the same wording doesn’t climb you the ranks on Google. Posting the same image two or three times in a short space of time won’t double or triple your engagement on Instagram. Creating a post with lots of wording wont get your post engaged more by users on LinkedIn or Facebook. While using a big chunk of screen space is good for engagement, the user wont stay long if the content isn’t entertaining or visually eye-catching enough to keep them viewing or reading.
Think about this when it comes to social media and businesses. Social media was invented initially as a social platform, to see what your mates had for dinner and if their dog is still cute and stuff like that. If a business creates an account and posts the sae generic content that gets seen everywhere else and doesn’t keep the user engaged for longer than a few seconds, they will get the same results each time with each post and not much growth in terms of meaningful enquiries from a new customer that is looking for a service through surfing their preferred social media platform. I feel social media is meant to be informal, slightly personal but above all else, entertaining. I believe that is what social media is grounded on and if you can incorporate these qualities into your social media content, you give yourself a better chance of being seen amongst the crowd.